Community Awareness

The main objective of the Movember campaign is to improve the state of men's health.  This is achieved primarily by raising the community's awareness of health issues affecting men, specifically prostate cancer, thereby encouraging earlier detection, intervention and more effective treatment of the disease.

Ultimately this investment is about reducing the number of preventable deaths from prostate cancer.

Listed below are the awareness outcomes of the 2007 Movember campaign.

Word of Mouth
Each of the 2,180 American Mo Bros participating in Movember 2007 was a walking billboard promoting men's health. The growth of a new moustache compels each Mo Bro to explain their new look and why they are doing it to at least two people per day during the month of Movember.  On average, each Mo Bro also sent an email containing the key health messages to 12 people asking for sponsorship. This means that 157,000 people received the Movember and men's health message directly from a participant which ultimately results in feedback like:

"I was growin a Mo and through Movember my father became aware of the need to be regularly tested for prostate cancer. He had the test, had prostate cancer, had the surgery and is now recovering nicely. Funny what a moustache can do!" Stephan via email

Media Coverage
The 2007 US campaign garnered over 307,000,000 media impressions and received fantastic coverage in national and local broadcast, print, online and radio outlets including Time Magazine, New York Daily News, New York Magazine, Playboy Magazine, San Francisco Chronicle, Portfolio Magazine, "am New York", the CBS "Early Show", ABC's "News Now", Fox's "Business News", "TMZ", "Fox and Friends", and Maxim Radio among others.

Events
The aim of the end of Movember parties is to celebrate the journey each Mo Bro and Mo Sista has been on during Movember. It's also an opportunity for Movember to subtly spread the core health message to all attendees.

In 2007 there were five Movember Gala Partés in Los Angeles, New York, San Diego, San Francisco and Aspen. Over 2,200 Mo Bros and Mo Sistas across the US celebrated their Movember journey at one of these events.

As not everyone is able to attend a Gala Parté event, seven Mo Town parties were created by supporters in cities across the country, from Denver and Steamboat Springs, CO, Chicago, IL, Virginia Beach, VA, and Harrisburg, PA, all the way to Jackson, MS.

Movember is also the perfect way to bring some philanthropic fun to the office. In 2007, thirty eight Mo Office events were held in the US. From local restaurants and cafes to Fortune 500 companies and everything in between, employers and employees joined together to support Movember and celebrate their journey.

Additionally, 22 Colleges and Universities across the country held Big Mo on Campus (BMOC) parties including UCLA in Los Angeles, Southern Illinois University, Virginia Tech, University of Tulsa in Oklahoma, University of Southern Mississippi and Notre Dame in Indiana.

Website
The Movember website contains key health messaging in a simple and engaging manner. During the 2007 campaign there were 1,043,753 unique visitors to the Movember website with an average visit time of 4 minutes and 28 seconds.