Morning of the Earth transformed the surf movie genre in the late 60s and early 70s as an artistic portrait of counter-culture and alternative lifestyles throughout Australia, Bali and Hawaii. The Morning of the Mo surf event relives the glory days captured in the Morning of the Earth surf movie, bringing back the mo to Australian surf fashion, and to help change the face of men's health and the surf industry. Its a grass roots event with all competitors required to sport a mo and ride an old school stick to enter. All proceeds of the event go to Movember's beneficiary partners.

Morning of the Mo is aimed at fun, the mo, and uniting the surf industry, and it would not have happened without the support of Quikslver the premium collection, Albe Falzon, Wayne Lynch, Gold Coast Alan Byrne, ASB mag, Surfing Australia and the team behind Movember.